How to Use Google to Search Twitter – Find Keyword Statistics

If you go into Google and type a keyword phrase, sometimes Twitter updates appear in the search engine results pages (SERPs). These pithy, 140-character updates often include links to web pages and articles of interest to the Tweeters. If you follow a wide range of people on Twitter, you may notice sudden microtrends that emerge out of nowhere – everyone tweets a link to the same CNN article, or Perez post, or Matt Cutts blog post, for instance. How can you find these microtrends as they emerge and capitalize on Twitter trends to gain an edge with SEO?

Keyword Statistics via Twitter – Use Google

You can go into Twitter and use the hash tags, of course, to find all tweets related to a specific topic. For instance, if I’m looking for tweets on “keyword reports” because I want to find some SEO companies or bloggers to follow, I would type “keywordreports” in the search box in the right-navigation column in my Twitter account.

In theory, this should pull up all recent tweets related to “keyword reports” – if only Twitter’s search function were so smooth. In reality, performing this sort of search brings me anything that any person typed into a tweet with the “#keywordreports” hash tag – which includes megatons of twitterspam. Plenty of folks working on search engine optimizing their sites treat Twitter like a personal Spam factory, so how can the average user sort through the junk to find the right information to help with keyword statistics?

Using Google to search Twitter is far easier, and provides important topic trends that can help with SEO and monetizing.

SEO Strategies and Twitter

Follow these steps to use Google to search recent Twitter trends:

  1. Go to the Google home page. Enter a search term or keyword phrase.
  2. After the SERPs appear, click on “More” in the upper-left navigation column.
  3. Click on “Updates.”
  4. View the real-time feed of tweets, Facebook status updates, FriendFeed, etc.
  5. Look at the graph above – this shows the hour-by-hour update of Twitter, Facebook, FriendFeed, etc. updates for your search term or keyword phrase.
  6. Click on the month, or year, to see larger time frames and trends.
  7. Notice a spike in activity? Click on it to drill down and get more specific information.

So what does this information mean for your SEO strategies? It means you can plan around predictable trends, or make general, flexible plans for emerging trends and catch the wave before it peaks to generate relevant SEO content.

Search Engine SEO and Updates from Twitter

You can create some fairly intensive keyword statistics and reports from this information. For instance, select a popular television show, such as “So You Think You Can Dance.” Twitter activity (understandably) peaks on the day the show is on. Plan article strategies, promotion of existing articles on SYTYCD, etc. for that day to capture traffic and improve volume.

Think ahead to major events related to topics on your website, or topics you plan to write if you’re an SEO writer. Tax-related articles, for instance, tend to peak from January through April 15, but if you do a full-year analysis of social media updates you’ll find that there’s often a second peak in August – when tax returns are due for folks who filed extensions. You’d miss that if you didn’t use Google to analyze these keyword statistics from Twitter, which gives you the opportunity to work on search engine SEO based on what people are asking about/talking about in real time – and not just vague Google Trends.

The Twitter update search tool gives you keyword statistics and the actual tweets, so you can see how users phrase questions and comments – a powerful SEO content tool for analysis. In 140-characters or less: @reader Use Google to search Twitter for better search engine SEO #keywordstatistics #seostrategies

How to be a Success with Search Engines

Finding success online with your personal or business website is very hard, if you haven’t studied the art of web design and standard search engine optimization techniques. However, there are a few set rules of thumb out there that you should find very useful as far as getting listed more easily and more completely in some of today’s top search engines.

Here are a few insights as to how you can maximize your success potential with ranking well and high within top search engines Google, Bing and Yahoo.

Site Mapping

This can be a very easy process nowadays. It basically is a process of making your site easily readable by virtually any search engine web crawler from around the entire world. A site map is a text document that lists site pages within your internet website in a connected sort of way that allows the web crawler to find and separate what is necessary and of highest importance in terms of indexing.

This is a very hard process to do yourself, assuming you update your site frequently, which today if you’re aiming to compete with social media giants is a must. So, many software giants (like Google) and smaller firms are now offering automated site mapping software and services.

Many of these services are free, however, some are not. Some can be used on desktops, while others work as plug-in applications that will literally update your recently published pages for you minute by minute without you pushing one button. These types are most common with dynamic, content management systems such as WordPress. Look around and you are sure to find a program that suits your needs.

Robot Text Files

A robot text file is a simple text document showing a web crawler what you will allow them to index within their search engine and those selected web pages you have chosen to not appear in indexes. While there is a benefit to indexing as much of your site as possible, you still will want to keep some documents secret or off the public’s view for privacy and security purposes.

A robot text file is a must for any site; however, sadly, many do not even know what such a file is for. Do a simple online search for making a robot text file or a robot text file generator and you should find the process of creating yours a lot easier, though managing it isn’t always as simple to do.

Keyword Tools and Meta Tag Generators

Keywords make the world go round online. They are one of the key determining factors as to which of your pages and others’ will show up within any given search. Sophisticated search engines like Google do search throughout a web page for keywords and phrases; however, you still want to make sure that even Google gets the exact keywords that you intended for your web pages.

Enter the Meta tag generator. This is a generator that is usually free online which allows you to enter your own unique keywords, short webpage description, and a title for your pages. Each page should be different; therefore, you should look to create such tags for each individual page. CMS programs out there generally have a section for adding such keywords and descriptions, however some don’t and if you are not using one of them at all, then you will definitely have to do this manually.

It is a drag, but it is well worth it. This determines your individual page’s relevance in any given search remember. The tighter the keywords and the more you’ve used those keywords within the site page, the more likely you will get more highly ranked in search engines.

So you should also look up a good keyword tool (like Google Adword Keyword Tool Extractor), which will tell you the popularity of a given search term or phrase that you are interested in using, as well as, give you ample suggestions you might also want to consider.

Submitting to Search Engines

Last, but certainly not least, you will want to submit to all of the major search engines out there that your site is eligible for. It is important to plan accordingly for the submission of you website as most top search engine will take anywhere from 4 weeks to 6 months to first crawler your website.

So, do this immediately after you get a good amount of content up that you want to make eligible for indexing so that you will be fully indexed by the time you are looking to officially launch your website. Here you can submit to Yahoo! Search, submit a URL to Bing and submit or add a URL to Google for free.

Fully Search Engine Optimized

If you have followed these few tips and techniques, then no doubt you should find that within a matter of weeks (or quicker with Google Webmasters’ sitemap submission usage) that your new site has begun to receive more regular traffic through today’s top search engines.

These new site visitors are much more likely to be targeted properly and thus, much more relevant to your site and its niche market. This means that you can probably even to expect to see the number of repeat traffic to your new site to increase over a short few weeks after indexing occurs for your site.

Do these few tips, learn about the finer areas such as back links to your sites and getting ranked within top ranking sites like Alexa’s traffic ranking or Hitwise’s top sites ranking and you should find that you are now a success with relevant search engines everywhere.

Creating Backlinks: The Importance of Anchor Text

Open up Google and search for the term ‘click here’; the top result will be the webpage to download Adobe Reader. Why? The phrase ‘click here’ appears nowhere on that page, nor does it have any relevance whatsoever for the content. However, millions of pages link to the Adobe site so their users can download the reader, and many of them use that anchor text.

What is anchor text?

Anchor text is just a fancy name for the underlined text that makes up a link; it should describe what the link is about. Consider this blog post about why pagerank doesn’t matter. Without even clicking the link, someone reading this page would be able to make a pretty good guess what the linked content is about!

This leads to a better user experience, because the more informative link makes it easier for the users to find exactly what they’re looking for. By contrast, suppose the same link had the text ‘read this article’; not very informative, is it?

How search engines use anchor text

Search engines use anchor text the same way as human readers: to tell then what’s on the other side of a link. Unlike humans, they can’t tell if the page is full of useful, relevant information or not (although they’re getting better), so they rely on other pages to vote on what the page is about. In the case of the Adobe page mentioned earlier, millions of websites have told Google that the Adobe page is about “click here”, so Google puts it at the top of the SERPs for that search term.

Any (dofollow) link is helpful for increasing pagerank, but sites that have backlinks using relevant text will rank well for the terms being used, which helps users to quickly locate what they’re looking for.

Good and bad anchor text

Good anchor text for a link is text that accurately describes the page the link is pointing to. Superlatives like “the best site every!!!” are not particularly useful. Additionally, to be useful to the search engines it is helpful if the anchor text is a term that people will actually search for when looking for the associated content; the name of a blog, for example, might accurately describe the link, but unless the blog title contains keywords it’s unlikely that users will be searching for it.

A mistake many novices make is linking to sites using the name of the site owner as the keyword; that may be great for vanity searches, but it doesn’t do much for people looking for posts on a particular topic.

Keyword Research – How to Brainstorm: Coming Up With Relevant Keywords for Your SEO & PPC Campaigns

The most important aspect to any online marketing campaign, be it through the organic listings using SEO and link-building or through paid PPC listings—or a combination of the two, the best of both worlds—is keyword research.

Choosing keywords for a small business online marketing campaign is easier than you might think, as soon as you get over the misconception that the most highly searched keywords are the ones you should go for. Many companies make the mistake of going into Wordtracker, Keyword Discovery, or other keyword research tools, typing in a broad phrase related to their business (say, for example “t-shirt”) and targeting their campaigns toward the most often-searched phrases.

Instead, it is important to find targeted, specific keywords that, while not searched as often, are more precisely related to your business. Don’t think “t-shirt”—think “blue Puma logo t-shirt.” So, how do you come up with the right words for your SEO or PPC campaign? Brainstorm.

Brainstorming is Keyword Research

Don’t worry about the keyword tools at first. No online tool, no matter how advanced, knows your business better than you do. Get everyone together to discuss your products and services and just start talking. Think about what you’d search for in order to find your business online and go from there. Make a long list; don’t worry about repeating yourself or weeding out keywords that are too broad just yet.

Once you’ve come up with a list of phrases—depending on how extensive your SEO or PPC campaign will be, somewhere between 50 and 100 keywords, maybe more—begin weeding out the phrases that seem too broad. You may ask yourself, “Why would I want to get rid of the phrases that everyone’s looking for?” There are several reasons for this:

  • People tend to use broader keyword phrases (the aforementioned “t-shirt”) when in the research phase, and more specific phrases (“blue Puma logo t-shirt”) when they know what they want and are going to buy.
  • Highly searched phrases have high competition. It is hard for small businesses to compete for high-traffic phrases with large, long-branded companies like Amazon, Target, or Wal-Mart.
  • Broad keyword phrases may bring traffic, but may not bring conversions; if you sell athletic t-shirts and optimize for “t-shirt” you will bring in searchers looking for novelty t-shirts, political t-shirts, band t-shirts, etc.

Once you have whittled down your list to include only three- and four-word phrases that are specifically related to your business, then it is time to go into the keyword research tool of your choice and begin plugging in. Find the ones with the best count-to-competition ratio—the ideal keyword is searched more often, with fewer sites competing for it—and those will form the foundation of your online marketing campaign.

Rank Tracker: Monitor Search Engine Positions Easier

Tracking a website’s rank is vital these days. It provides the user with sufficient information to predict changes in the algorithm a search engine uses to rank websites. This knowledge will give the individual the opportunity to change his or her SEO elements to avoid a sudden fall in the search engines. Rank Tracker is a product designed to perform such a task, and an individual should review its features fully to comprehend its power.

Using Rank Tracker

After downloading and installing the software, an individual will be able to enter the domain they want to analyze. Then, the user will enter the keywords he or she would like their website to rank for, and proceed with the analysis.

Rank Tracker will then review the website’s positions in Google, Yahoo, and Bing. The information provided to the user includes:

  • Current Google, Yahoo, and Bing positions.
  • Previous positions history, displayed in an adjustable graph.
  • Keyword suggestions that Rank Tracker has analyzed to be relevant and profitable.
  • A clean, simple report displaying main information about your keywords and the search engines.

The report feature is an excellent tool to have if an individual is performing search engine optimization tasks for other clients.

Clearly, Rank Tracker takes a lot of the effort off the search engine optimizer. He or she will no longer need to browse through Google searching for his or her website. Though there are other services that perform this task, the flexibility and usability of Rank Tracker its strongest selling point.

Rank Tracker Ease Of Use

A beneficial aspect is that Rank Tracker is very easy to use. Regardless of whether an individual is a beginner in the search engine optimization industry, or owns a business specializing in providing such services, the software is simple to understand. The interface is clean, simple, and uncomplicated.

Additionally, the report feature provides further flexibility and simplicity. The report outlines information specific to the ranking of an individual’s website. It categorizes this information by search engine, keyword, and keyword efficiency. It also includes a historical section for the user to review.

Rank Tracker Criticism

Although Rank Tracker is one of the most efficient and time-saving products available in SEO PowerSuite, it is not without its faults. Professional reviewers have explained their own personal pros and cons. Some of the negatives that they felt needed to be addressed included:

  • Lack of reasoning analysis. Reviewers would enjoy seeing information and suggestions as to why the rank is low, and how to improve it.
  • Minimal details within the report feature. Reviewers want to observe more in-depth information within the reports created.
  • Limited report functionality unless the user has an Enterprise edition. The user cannot publish reports to the web or email them unless they have the enhanced version of the product.

These are some minimal negatives, but the reviewers also listed pros such as simple to use, minimal learning curve, easy installation, and quick uninstalling.

Rank Tracker: Valuable SEO Software or Unneeded Expense?

There is no doubt that some individuals will enjoy Rank Tracker, and others will despise it. The choice as to whether or not this software fits an individual is ultimately dependent on his or her situation.

If the individual owns and maintains his or her own personal website; chances are they do not need it as badly as an individual whom performs SEO for other clients. Regardless, an individual should try the free version before making a final purchase.

How to Find High Paying Keywords

Keywords are essential to getting a website, blog or any type of content found within the search engine rankings. The better that the site is keyword optimized, the higher the search engine ranking will be. When a properly keyword optimized website is combined with a high paying keyword optimized site, the result is a high paying site that produces more money for each ad click. The key to producing higher paying CPC ads on websites and blogs is to properly optimize the sites with high paying keywords. The key to optimizing websites and blogs with high paying keywords is to first find the high paying keywords. The first main step is to create a website, blog or other content. Then, join a few of the internet’s best pay per click advertising websites. This is where the high paying keywords come in handy. High paying keywords produce high paying cost per click ads. The article below will give exact instructions on how to find high paying keywords.

The first step in finding the high paying keywords is to go to the google keyword generator tool at: http://www.google.com/sktool

Once on the page that has the google keyword generator, put in the title of the website, blog or other content inside the bottom box.

Next, click the “Find keywords” button. The keyword generator will then generate a list of the best matching keywords based on the site title. There will be a price amount out beside each keyword. This price is a estimated cost per click.

Next, scroll down the list of high paying keywords and check the box beside all of the highest paying keywords.

Next, click the export button at the top of the high paying keyword list and the list of high paying keywords will download to your computer. Use these high paying keywords in websites, blogs and other content to help the sites produce more money for each ad click.

Lastly, you can also do a Google search for “high paying keywords” and visit the search results to find other high paying keywords.

The bottom line is that the Google Keyword Generator will search and find the most active high paying keywords on the internet. As stated, if a person creates a website, blog or any other type of content that is properly keyword optimized with high paying keywords, then the CPC ads on the site will produce more money for every ad click. High paying keywords do produce higher paying revenue for each click than just a basic keyword. Example: Life insurance keywords are considered higher paying keywords compared to making money online. The more money that the keyword is worth, the more money the ad will pay each time a visitor clicks on it.

One of the best ways of building a web site’s traffic is by writing

One of the best ways of building a web site’s traffic is by writing articles about the product or services that a specific website offers. There are specific things that should be considered when writing an article: the article content and keyword placement. The content deals with the quality of the information contained in the article. Is the writer providing valuable information, or not?

Of course, keyword placement allows a search engine to effectively categorize the content of the article. Obviously, keywords must be judiciously inserted within certain areas in the article. Both issues are extremely important for success of the website, as well.

Whether Google or Bing, Good Web Content Means Quality Information

The content of an article should provide useful information for a reader. It should never merely restate an obvious set of facts. A writer owes new insights and perhaps new information concerning industry developments for the reader to consider. The issue of content is not directly pertinent to SEM or search engine marketing. The quality of the information will be judged by an ultimate article’s readership.

Obviously, when an article has been written, the SEM issues should never be ignored. It certainly will remain in the forefront of a writer’s mind as he or she develops the article. It’s best to use the Google keyword tool or the Bing tool to research what keywords should be contained within the context of the article.

SEM, SEO of a Web Article

When writing an article, as mentioned above, the web writer would have performed initial keyword research. This is essential in telling the search engine what the article is all about and where the article should be indexed. As mentioned above, Google has a keyword tool that allows a writer to research appropriate keywords based upon the frequency of searches that have been performed within the previous month within a specific geographic area or on the internet, in general.

SEO, Search Engine Optimization, has more to do with the number of times keywords are used and the placement of those keywords within the article or a website. Typically, the most important keywords, should be inserted in the title of the article and in the major sub headings of that article. The other keywords of course, will be inserted within the body text of the article. Another important point to consider is that if the article has images, the images often can have keywords inserted. These will usually be associated with the “alt text” area of the images.

Pushing Web Traffic to a Website

The point of writing an article and articles marketing, in general is to use the article as an online marketing tool. As mentioned above, “content is king”, therefore the article must imbue a high quality standard. However, the content must point back to one’s website as an effective means of solving one or more problems. Unless it accomplishes that goal, the whole point of article marketing is lost. Perhaps the article establishes the credibility of a person, company or set of products that solves or alleviates a problem. Numerous articles can be developed and placed onto various web sites. Ultimately, as stressed above, the article(s) must provide a compelling reason for someone to actually read it. There are very specific instructions on how to accomplish this.

As quality articles are written and submitted, they become part of an online marketing strategy. They must present reasonable content and must also have the benefit of appropriate keyword research. If these steps are undertaken at the outset of the development of the article, the likelihood of a successful outcome is much greater.

Search Engine Optimization: Long-Tailed Keywords: How Important Are They?

First, a brief review of search engine optimization (SEO). Simply put, SEO consists of the non-paid or organic methods used to increase the quality and number of visitors to a website. A vital aspect of effective SEO is keyword research. Finding relevant keywords to use in association with a website can be the difference between Internet users finding it or not. It can also mean the difference between the wrong kind of visitors or qualified, targeted visitors who will become customers.

What Are Long-Tailed Keywords?

A long-tailed keyword is a keyword that consists of three or more words. In other words, it is more like a “keyword phrase.” What a long-tailed keyword does for the Internet user is narrow down their search, resulting in a more specific list of search results. What a long-tailed keyword does for the marketer is bring targeted prospects to his or her business, already knowing they are interested in what is being offered. This strategy should help eliminate some of the “tire-kickers” as well.

Here is an example of a one- or two-word broad keyword versus a more precise long-tailed keyword:

“Joe Online Business Owner” sells informational products and trainings about marketing a business on the Internet. More precisely, Joe is an expert in using social media to successfully market a business online. If Joe decides to use a broad keyword such as “internet marketing” or “marketing online” to help people find his website, he may attract people who are not specifically interested in what he has to offer. There are many aspects to marketing on the Internet. Joe needs prospects that are looking explicitly for help with using social media platforms to market their businesses online.

On the flipside, if Joe were to use a long-tailed keyword such as “internet marketing with social media” or “social media and internet marketing,” he is more likely to attract highly targeted visitors who already know they are interested in what Joe is offering before they even land on his website. This increases Joe’s chances for converting leads into customers and clients.

The Value of Long-Tailed Keywords in Search Engine Optimization

Unfortunately many new Internet marketers and webmasters have a tendency to go after the highly competitive, broader keywords like “internet marketing” in the example above. This could end up as a waste of time and money. Even with the best organic search engine optimization plan in place, it is extremely unlikely a brand new website could possibly rank high enough to get adequate exposure using a broad, frequently-searched keyword.

With the help of a keyword research tool, the number of monthly searches and the number of competitors for a particular keyword can easily be determined. Wordtracker, Google’s keyword tool, and NicheBot Classic are a few examples of free online research tools. One of the secrets to using these tools is to choose a broad search term relevant to the content of the website. The results list will include the broad search term chosen, along with variations and long-tailed options which include the broad search term.

Once presented with a list of keyword options, the secret is to find a keyword, preferably a long-tailed keyword that still gets a decent amount of monthly searches but has less competition. Take the following example:

  • The broad search term “internet marketing” may get 134,260 monthly searches. Sounds good for bringing in lots of traffic, except this keyword also has over 26 million competing websites already using it.
  • An alternative choice – “internet marketer” – only gets searched 835 times each month but still has over 1.5 million competing websites.
  • The long-tailed keyword “internet business marketing” gets quite a decent amount of monthly searches – 7,695 – but has only 68,700 competing websites. See the difference?

With the third choice it would be much easier for a new website to get ranked higher; thereby still bringing in a good deal of traffic, maybe even more so because the website is likely to appear higher in the search results list much sooner, given that the website content is absolutely relevant to the keyword being used.

It Is Worth the Time to Research

Taking the time to perform keyword research will be advantageous for effective search engine optimization. Being able to reach a targeted audience will save time and money, ideally resulting in higher conversion rates and increased revenue.

Search Engine Marketing – Link Farms Versus Link Campaigns

In terms of search engine marketing, the terms ‘link farm’ and ‘link campaign’ may not seem so different. However, from the view of a search engine, the two terms are drastically different not only in the motives behind each, but also in the impact on their quality-focused goals.

For a search engine marketing campaign to be successful, one most definitely needs to know the key differences between a link campaign and a link farm.

What is a Link Farm?

Similar to how a real farm is comprised of many fields connected together, a link farm is literally many websites and pages that are connected through shared links. Let’s assume that a small link farm supports 15 websites (each consisting of 5 pages). Typically, the search engine marketing approach will be that each website will link to each of the other 14 websites in the group, which then results in a minimum of 225 shared links. Actual link farms however can consist of hundreds of websites with hundreds of thousands of links between the sites.

It doesn’t matter if the sites or the information on them is related, relevant or even useful to the visitor. The objective is to artificially boost the page rank of the sites (through the use of links) so that they achieve top ranking within the search pages. And therein lies the problem; most link farms do not contain useful information and are simply spamdexing.

Search Engine Marketing – The Origin of Link Farms

Believe it or not, link farms were first created by search engines. Back in 1999, while search engine development was still in its infancy, link farms were an effective method of assisting the web crawlers as they indexed pages. Essentially, links farms were established in an attempt to keep indexes fresh and up-to-date.

Once others realized how the indexing was performed, however, it didn’t take long before search engine marketing designers began setting up their own link farms in an attempt to influence rankings. Some even offered link farm creation as a service to many businesses. This, in turn, prompted the search engines to abandon link farms, as they were no longer an effective means of measuring site popularity.

What is a Link Campaign?

As opposed to link farms, link campaigns refer to a method of search engine marketing that provides links to credible and solidly related information. These links are for the benefit of the reader and provide additional useful resources that are directly related to the topic.

This article is one example; the search engine marketing in place on this web page provides links, that, if followed, will provide more additional useful information to the reader about link farms, link campaigns and other web-related topics.

In this instance, the links are monitored for relevancy. As such, a web page that uses these methods should achieve a good rank placement for quite some time because the focus on quality content with quality links.

Search Engine Marketing – Quality Link Campaigns

Search engines such as Bing, Google and Yahoo are quite clear in what they are looking for in order for one’s search engine marketing to be successful; quality, quality, quality. Web pages and sites that contain useful information for the visitor and links that are relevant to what’s being seen or read.

Websites that engage in link farms risk being identified as spamdexing. If identified as such, a site could find itself pushed to the last pages of the search engine, or removed from it entirely.

Search Engine Optimization Guide: Website Backlinks Explained

What exactly is search engine optimization? What are website backlinks? Anyone who has created a website for his or her business needs to be concerned with both of these. Once a website is launched for a business, the owner must find a way to drive traffic to the new site. Simply put, SEO is a process by which a webmaster (basically the person maintaining the website) tries to improve the volume and quality of traffic to the site through the search engines, by way of “organic” search results or unpaid methods.

On-Page vs. Off-Page Search Engine Optimization

Back in the day, “on-page SEO” was good enough for drawing traffic to a new website. Creating a website and submitting it to the major search engines was all it took. With today’s rapid advances in Internet marketing technology this is no longer sufficient. Webmasters must also be concerned with “off-page SEO” in order to drive targeted customers to their websites. Without getting too technical, on-page SEO mainly consists of the following necessary steps which will allow search engine spiders to find and index a website’s pages:

  • word Phrases in Description of Website
  • Strongly Related to Keywords/Keyword Phrases (especially the landing page of the website)
  • “Sprinkled” Throughout the Site’s Pages

In comparison, off-page SEO is now just as important, if not more important, than on-page search engine optimization. Off-page SEO is what all the major search engines, especially Google, will be looking at when rating a website. At the heart of a webmaster’s off-page SEO strategy, should be the acquisition of “backlinks.”

In simplest terms, backlinks are links from one or more websites that link back to another site. In the eyes of the search engines, these links count like “votes” for the other website which in turn will help increase the rankings for that site causing it to show up higher in search results. So it goes without saying, the more websites backlinks get placed on, the higher the ranking achieved.

Researching the top sites for a particular business niche and finding ways to get links placed on those sites will also greatly benefit a website’s ranking with the search engines. It’s like getting an employment reference from the president of a company versus one from a peer/co-worker. Placing links on relevant websites with higher page rankings is key to effective off-page search engine optimization.

The Value of Keywords in Search Engine Optimization

Taking the time to perform keyword research is vital to effective SEO. A webmaster should try to think like an Internet user and come up with a list of possible keywords or better yet, keyword phrases, which relate well to the content of his or her website and that a user may type into the search box. Keyword phrases or “long-tail” keywords, are better to use because they do not get searched as often and have less competition making it easier to get a top ranking on those keywords.

There are several free keyword research tools available online: Wordtracker (for free version enter the search term “word tracker free”), Google’s keyword tool, and NicheBot Classic just to name a few. These tools will also make suggestions for alternative or variations of, the selected keywords.

The key to using these tools is to find the relevant keywords or keyword phrases and look for the ones that still get a decent amount of monthly searches (particularly on Google), but for which there is a lower amount of competition.

As an example: the keyword phrase “internet marketing” is searched. The exact choice “internet marketing” gets approximately 134,260 monthly searches but there are also over 26 million competing websites for that keyword phrase. An alternative phrase is “internet marketer” which gets only about 835 monthly searches in comparison but still has over 1.5 million competing websites. Yet another alternative phrase offered – “internet business marketing” – receives approximately 7,695 searches each month (still a decent amount compared to our exact keyword phrase), but competition for this phrase is only 68,700. Obviously the third choice would be the best for achieving a higher ranking in the search results.

Successful Search Engine Optimization

Successful SEO requires a combination of all of the above strategies in addition to continually providing updated, relevant content on all pages of a website. With the ever-changing formulas used by the search engines to rank a site, it is best to stay abreast of the latest requirements in order to achieve the best possible SEO.