If you go into Google and type a keyword phrase, sometimes Twitter updates appear in the search engine results pages (SERPs). These pithy, 140-character updates often include links to web pages and articles of interest to the Tweeters. If you follow a wide range of people on Twitter, you may notice sudden microtrends that emerge out of nowhere – everyone tweets a link to the same CNN article, or Perez post, or Matt Cutts blog post, for instance. How can you find these microtrends as they emerge and capitalize on Twitter trends to gain an edge with SEO?
Keyword Statistics via Twitter – Use Google
You can go into Twitter and use the hash tags, of course, to find all tweets related to a specific topic. For instance, if I’m looking for tweets on “keyword reports” because I want to find some SEO companies or bloggers to follow, I would type “keywordreports” in the search box in the right-navigation column in my Twitter account.
In theory, this should pull up all recent tweets related to “keyword reports” – if only Twitter’s search function were so smooth. In reality, performing this sort of search brings me anything that any person typed into a tweet with the “#keywordreports” hash tag – which includes megatons of twitterspam. Plenty of folks working on search engine optimizing their sites treat Twitter like a personal Spam factory, so how can the average user sort through the junk to find the right information to help with keyword statistics?
Using Google to search Twitter is far easier, and provides important topic trends that can help with SEO and monetizing.
SEO Strategies and Twitter
Follow these steps to use Google to search recent Twitter trends:
- Go to the Google home page. Enter a search term or keyword phrase.
- After the SERPs appear, click on “More” in the upper-left navigation column.
- Click on “Updates.”
- View the real-time feed of tweets, Facebook status updates, FriendFeed, etc.
- Look at the graph above – this shows the hour-by-hour update of Twitter, Facebook, FriendFeed, etc. updates for your search term or keyword phrase.
- Click on the month, or year, to see larger time frames and trends.
- Notice a spike in activity? Click on it to drill down and get more specific information.
So what does this information mean for your SEO strategies? It means you can plan around predictable trends, or make general, flexible plans for emerging trends and catch the wave before it peaks to generate relevant SEO content.
Search Engine SEO and Updates from Twitter
You can create some fairly intensive keyword statistics and reports from this information. For instance, select a popular television show, such as “So You Think You Can Dance.” Twitter activity (understandably) peaks on the day the show is on. Plan article strategies, promotion of existing articles on SYTYCD, etc. for that day to capture traffic and improve volume.
Think ahead to major events related to topics on your website, or topics you plan to write if you’re an SEO writer. Tax-related articles, for instance, tend to peak from January through April 15, but if you do a full-year analysis of social media updates you’ll find that there’s often a second peak in August – when tax returns are due for folks who filed extensions. You’d miss that if you didn’t use Google to analyze these keyword statistics from Twitter, which gives you the opportunity to work on search engine SEO based on what people are asking about/talking about in real time – and not just vague Google Trends.
The Twitter update search tool gives you keyword statistics and the actual tweets, so you can see how users phrase questions and comments – a powerful SEO content tool for analysis. In 140-characters or less: @reader Use Google to search Twitter for better search engine SEO #keywordstatistics #seostrategies